On September 11, PROVACUNO and Spanish beef began their launch in Hong Kong as part of the activities framed within the European plan ‘What a Wonderful Beef!’.
This three-year project aims to promote the characteristics of our beef in third countries. It is co-financed by the European Union and is part of the subsidies granted under the EU Regulation 1144/2014, which provides aid for the promotion of European agricultural products in third countries.
During PROVACUNO’s stay in Hong Kong a series of presentation and promotion activities for our beef will take place, targeting different links in the food chain of the Asian country: importers, distributors, Horeca channel, media, influencers, prescribers, authorities, and consumers.
The objective of these actions is to showcase the characteristics of our beef (tenderness, quality, food safety) and to consolidate and increase sales in this important destination.
It should be noted that Hong Kong is a country with enormous demand and consumption of beef. In 2017, the consumption of this food reached 431,000 tons (an increase of 167% compared to consumption in 2011), while production has stabilized for years at just 6,000 tons/year. This situation indicates that demand is increasingly higher, making it a destination of great interest for the export of a high-quality product differentiated from other meats by its flavor and safety.
The actions in Hong Kong will be supported by the Spanish authorities present in this country, who will enhance the potential of the activity to achieve the maximum benefit from these activities.
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